Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grant...
Building a Better Online Business
Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.
Typically businesses put a considerable investment into their branding ensuring they convey the right message to their market about what they stand for, the products they sell and the services they offer.
We see this in web sites, corporate brochures, advertisers, everywhere that the business wants to make its presence known. Well, almost everywhere.
A great, but often overlooked opportunity exists in an area that most of us use on a daily basis, our emails. Yes, we use email marketing distributing newsletters to our subscriber base (we do, do that don’t we?) however this is not what I am referring to.
Each day we communicate with a vast number of people through regular emails. How many of these people really understand the full extent of products and services your company has to offer? What if you could have a system that automatically branded your emails that professionally imparted your offers, reinforced your business branding.
This is not about placing some graphic in your banner or footer of your emails. This is about developing a marketing strategy that uses your regular email system.
A challenge we all face is getting emails through to your recipients without getting caught up as being spam. Placing graphic banners and footers in your email often leads to being possibly flagged as spam.
Our email marketing solution overcomes these issues. Your regular email, be it plain text or HTML, is wrapped within our system and gets through the toughest firewalls.
You can have the system create different “branded” emails from a choice of graphic templates of your own design. You can track links followed just as you do with your newsletter campaigns.
The cost? Less than a single latte per week!
Why not talk to us about how we can further enhance your branding and the message you take to market?