Congratulations to our client, Maylake Pty Ltd of the Gold Coast, who recently opened th...
Search Engine Optimisation
Search engine optimisation techniques and tips for anyone who is serious about their website. SEO is not for the feint hearted and it requires consistent application of a wide range of techniques and initiatives to be applied on a regular basis. There are a number of things that you can do to improve your website through a better understanding of what SEO is about and what is required. Through a growth in your own understanding you will be able to deliver a better web solution and improve your chances of attracting greater and better qualified leads to your website.
A practical exercise in how you can get to page 1 ranking in the space of 3 weeks. I am posting this article to illustrate that you don't always have to wait months and spend a whole lot of effort to get to the top of search engine rankings. Carefully pick your subject matter, identify the best keywords and write the content in a way that it is optimised around those keywords.
I read an article that explained the core concepts of Google's algorithm for obtaining high rankings. It made good clear sense and I decided to write my own article with some additional material I had available. That was on the 28th June. Just 3 weeks later I happened to be doing a search and I keyed in both the search terms "Google's algorithm" and "Google ranking algorithm".
To my own great surprise I found my blog article showed up right at the top of Google's natural search results on page 1 at the 3rd position down.
Why am I not disappointed that I was at position #1? Well for 2 reasons.
a) The first 2 preceding positions were held by Google themselves which is what you might expect and b) I came ahead of SEOMOZ and Stanford University.
This was out of a total of 25 million results. Is this of use to me? Well some 4,400 people search on this term monthly and if I pick up a small fraction of those as click thru's then I have just improved my exposure to my market and increased my chance of picking up some new business.
Remember, in this game it is about picking up lots of small lead opportunities. I don't expect many of those 4,400 searchers to actually read my blog article let alone approach me for business but imagine if I pick up just 1 and I repeat this sort of process across another 20 key search areas. That is 20 possible leads a month.
It was also interesting that on searching for "google algorithm" I get a similar result but dropping 2 places.
What does this show us and what are the lesson's to be learnt?
- Choose your keywords very carefully
- Research your topic, the market's level of interest
- Write original content
- Optimise that content around the keywords you have selected.
- Repeat the process on other areas
You can achieve the same in your own business. It is not about direct selling. It is abut establishing your credentials as the expert on a subject matter and drawing traffic. Lastly, repeat the process and then review the results.
I will add this footnote. Be careful when people say they will get you Page 1 ranking or if they are bragging about have page 1 ranking. Your first reaction must immediately be to ask - "On what search term?". This will separate the sheep from the billy goats.