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Search Engine Optimisation
Search engine optimisation techniques and tips for anyone who is serious about their website. SEO is not for the feint hearted and it requires consistent application of a wide range of techniques and initiatives to be applied on a regular basis. There are a number of things that you can do to improve your website through a better understanding of what SEO is about and what is required. Through a growth in your own understanding you will be able to deliver a better web solution and improve your chances of attracting greater and better qualified leads to your website.
Whilst we all talk about our website ranking in search engines, it is not a search position or ranking of your website but in fact the pages within your site. We are going to explain the difference in order that website owners will better understand what needs to be done to improve their "ranking" in Google, Bing, Yahoo etc.
What is your ranking
Very simply this is the position any selected page within your website as in the search results are given search phrase.
Two critical points to note:
- Ranking relates to a PAGE
- Ranking is for a SPECIFIC SEARCH PHRASE
You must understand therefore, for a different search phrase, even a subtle difference, will give you a different position. Secondly, that changes to your page, and indeed your competitors pages, can change or ranking position.
Your ranking position is not fixed and cannot be guaranteed. Any reference to a specific ranking result is in relation to some very specific circumstances at a particular moment in time.
What is page score
Not so often given prominence these days in discussions but still very relevant, is your page score. This is a 0 to 10 rating of your pages reputation and credibility either search engine.
A high school possible is 10 getting anything above five requires serious work. Many of the factors that affect your place for also influence your ranking which is why you should aim for a good page score of three or higher as a minimum.
How to improve your search ranking
In view of ranking being typed pages and not the whole website you need to develop and SCO's days are on boosting rankings for individual pages. A second imagined to be considered is obtaining high-ranking for a given page on multiple key search phrases.
You see, not everyone is going to use any single search term to get to your page. You want, ideally, to have your web page list on page one for a range of different search terms.
So now you are building a rather more complex scenario.
- Selecting pages to be ranked
- for each page, having different key search terms to rank on
- for each search term having subsidiary search terms that are variations of your key search phrase
Choosing pages to optimise
Your first challenge is identifying those pages you want to optimise so as to get page 1 ranking.
Obviously, for most sites, is that with your homepage. Now I say most sites because there are still sites that have Flash or simply graphic homepages with little text content. Optimising these pages is virtually impossible.
Other pages you would consider will depend on the nature of your business and the structure of your website. Only after selecting the pages to be optimise do you work on identifying search terms around which you will develop your SCO campaign.
Where to start an SEO campaign
If you want to start with SEO or revisit your current SEO results, the best place to start is with an SEO audit. This simply involves seeing how well the pages you expect or want to rank currently do rank. An SEO audit will also examine your compliance with good SEO practices of those pages stop an SEO audit is fundamental to starting out on any SEO campaigns to your website. The following illustrates the key factors considered most important in addressing your site's ability to get pages ranked highly.
If you like such a review of your own site, Top Left Designs can perform an SEO audit for you and show you exactly as you currently stand and what can be done to improve your search engine rankings. All you need to do is click on the FREE Audit link in the TAB at the bottom of your screen.
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