Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

What is the real value of that website offer?

The ever asked questions of what will that website cost me or how much is an SEM campaign going to cost still come to us regularly. Our events are remains of "it depends on what you want  Read More

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How Clear is Your Value Proposition

How Clear is Your Value Proposition

Last week we spent some considerable time working on a rather major proposal for a potential client but our greatest issue lay with the fact that they did not have any marketing strategy sitting b  Read More

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How to define your website requirements

How to define your website requirements

Let me say right up front space- there is no single Web solution that fits all needs for all businesses. Your business operates in a certain manner, you have a wide range of information content to  Read More

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Develop your website with the end in mind

Develop your website with the end in mind

The concept of creating anything with a clear vision of the end result is not new but it is one well worth bearing in the design process for your website. In this article we explore the approach o  Read More

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Your Web Designer is not an Artist

Your Web Designer is not an Artist

A challenge faced by most business looking for a new website arises from confusing the role of Web Design with that of an artist. Your web designer is combining aspects of visual design   Read More

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When Near Enough Is Good Enough

When Near Enough Is Good Enough

The other day I caught the tail end of a current affair article about buying decisions people make in retail. This got me thinking about the same processes in business and how I myself go through   Read More

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Defining a Colour Theme for Your Marketing

Defining a Colour Theme for Your Marketing

Ever wondered what colours he should use in your marketing material? Ever seen a website or a brochure that has left you reaching for your dark glasses because of the terrible colour combinations?  Read More

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