Building a Better Online Business

Recently I was looking through a website of a very well-known consulting/coaching firm here in Australia and I just happen to play the top video testimonial. The text overview proudly talked of  Read More

We are all fully aware of how the application of psychology in advertising and marketing has become a well-established practice, yet in web design, this remains a largely untapped discipline in th  Read More

Getting your value proposition right is critical to your business model. Whatever else you may think is important in developing your marketing plans, clarifying your positioning in the market is e  Read More

Success in business does not lie in the technical prowess of your products, it is not attributed to innovation or even customers service. Most importantly, it is not about price. Clearly each of   Read More

As annoying as it may sometimes get, one of the great delights as parents is seeing the development of our children that the earliest of ages continuously ask "Why". Why is that, Why should I, Why  Read More

Clearly understanding the difference may seem fundamental in our experience has shown that many either don't see the difference or simply confuse these two essential concepts in business. Apprecia  Read More

Last week we spent some considerable time working on a rather major proposal for a potential client but our greatest issue lay with the fact that they did not have any marketing strategy sitting b  Read More

We all have them and invariably we spend more time than we should attracting the wrong types of customer or client's. This analogy is not my own and I had to admit this was shared with me by clien  Read More

This is a question that many people ask themselves when business no matter how small or large the business is. I would suggest that the better question you should ask yourself is how important is   Read More