Top Left Designs

Making your business work better in a digital world

  • Home
  • About Us
    • Our Team
    • Topleft Design
  • Capabilities
    • What we do
    • CRM Solutions
  • Resources
    • FAQ
    • Articles
  • Contact Us

Call Us: (07) 5526 4014

Mobile: 0419 706 325

Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

My Account
FOLLOW US
Gold Coast Web Development Agency
Delivering quality traffic and sales leads through impressive website design and effective digital marketing initiatives

Marketing your business in a complex digital world

Gold Coast

(07) 5526 4014

Don't Underestimate The Power Of Branding

  1. Home
  2. Don't Underestimate The Power Of Branding
Don't Underestimate The Power Of Branding

Don't Underestimate The Power Of Branding

{tag_blogpostmetadescription} True
Don't Underestimate The Power Of Branding Don't Underestimate The Power Of Branding
06Mar
2014

Discussion around the changes to Google's SEO algorithm and techniques and tactics one should be following will continue for ever and a day.

The reason is because Google will continue to make changes in order to deliver more relevant results and because most SEO is focused on the detail of what can be done. It is at this details level and we said all the changes and whilst you put all your attention into such detail you'll be constantly needing to change your approach to SEO.

As Jim Stewart of Stuart media makes reference to in his video below, the context in which your SBO should be paying attention is CONTENT. The one broad principle that has never changed in which has only become more credit critical to your SEO activities is that CONTENT IS KING.

Your SEO strategies should be based on creating good content but only after you have ensured that you have a clean sites. Whereas many SEO practitioners have focused on keywords, both short and long tail, we are suggesting that your content should be directed at building your brand.

You only have to take a look at the successes of traditional marketing that has been reflected in online marketing success. Companies market their brand and firmly establishing a brand position in the market they have seen real results.

Recently having needed some particular services and products I saw the results for myself stop firstly, surging to the type of service I was in need of was presented with a whole lot of unrelated searches or results that did not hold a whole lot of relevancy to my needs. I then remembered some brands of organisations that were related to what I needed. Surging on these files able to find exactly what I was after with far less frustration.

So how do we build our brand online? Well yes, whilst the principle is the same, the tools and techniques we employed a slightly different.

Building your online brand is all about:

  • Marketing your business and not advertising your products
  • Connecting to your target market
  • Communicating with your market
  • Clarifying who you are and what you are all shut out
  • Expanding your points of penetration

The end result you want is for people to Google your BRAND, not your product.

Landing pages are often confused with brand awareness and marketing. This is not true. They serve a very valuable and clear purpose but this is not about brand awareness. Your most effective tool is your blog. Develop a content marketing strategy for brand building can think your blog articles.

Related Articles

  • Weaving Your Value Proposition – 3 Simple Rules for Success
  • Marketing Versus Advertising - The Difference
  • We are not in the business of selling soap
2014-Mar-06 2193
https://www.topleftdesigns.com.au/my-assets/img/blogs/web-branding.jpg 300 300 Written by: Greg Tomkins

Published by: Top Left Designs on 2014-Mar-06

https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg 379 118
Greg Tomkins https://plus.google.com/u/0/+GregTomkins

This Article Tags

  • #content marketing
  • #Marketing
  • #positioning

Other Recent Posts

25Sep
2021

How you should be sending every email in your business

We all send out 100’s of emails from our business every week if not every day.  Each one of these emails is a touch point with your market be it direct or indirect.&...

initiatives, Marketing, positioning, sales, / Read more
How Zoho CRM can help you manage all your critical business information.
15May
2018

How Zoho CRM can help you manage all your critical business information.

There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.

Business leaders...

business process, Zoho, / Read more
Zoho ONE for Professional Services
15May
2018

Zoho ONE for Professional Services

I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.

Bef...

Case Study, Zoho, / Read more
You Can’t Afford To Be Complacent About Cyber Security
22Apr
2018

You Can’t Afford To Be Complacent About Cyber Security

Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Security, / Read more

Qld Gov't Open Round 4 of Digital Grants
24Mar
2018

Qld Gov't Open Round 4 of Digital Grants

Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...

grants, / Read more

Follow us on:

Greg Tomkins

Greg Tomkins

Follow Me

No author biography available.

Share this Post

Other Post Tags

Leave a Comment

Latest Posts

Gold Coast Web Development Agency


We are an Authorised Zoho Partner, who work to a single purpose of providing professional expertise to SME businesses looking to implement Zoho ONE or any selection of its 45+ applications

OFFICE
Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

Phone: (07) 5526 4014
Mobile: 0419 706 325

Find Us at:
       

Popular Posts

    No posts available yet
 

Capabilities

  • Who we are
  • Zoho Consulting
  • Strategic IT Planning
  • Business Aligned Priorities
  • Implementation Roadmaps
  • Zoho Implementationn

Copyright © 2013 By Top Left Designs. All Rights Reserved. This website developed with Adobe Business Catalyst CMS. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. Please visit Terms & Conditions section establishing the use, Disclaimers, Privacy & limitations of liability governing the use of our website.

Zoho - The Business Operating System

One of the world's leading CRM solutions forming the core of over 45 integrated Zoho applications used by over 100 million users world wide

-->