Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

3 Core Objectives of Your Website Design

Whilst your website will invariably need to satisfy a long list of specific needs and wants that should be encompassed within the requirements specification, these are all simply detail.  Unfortunately, most people, by their very nature, start with such detail and as is commonly said, "The devil lies in the detail…".

As web developers and designers, we have three core objective is to meet for our clients.  These base objectives should applied to every website as the starting point for anyone setting out to create a new or updated website design.  Only after you have confirmed the definition of how you will deliver to these 3 core objectives of Web design should you examine the specific details of what your site is to achieve and how that will be done.

Your website primary objectives 

  1. Attract qualified visitor traffic For the majority of businesses, you want your website to be a "Venus flytrap".  You want to draw qualified prospective customers to your website.  You are after flies, not moths or lizards.
  2. Conversion Merely attracting traffic is not enough.  If you are unable to convert visitors to sales leads and all you have done is in vain.  After all, you are in the business of making profit, not friends.  It all you want is friends then create a Facebook page. It is important that your website contains elements that will steer your visitors towards defined actions that you want them to take.
  3. Validation of services in order that you can convert prospects to leads you must be able to confirm to your market what it is that you can do to help them resolve their problems.  Your website must provide information establishing your credentials and your capacity to deliver to your customers’ needs.
Whilst this sounds reasonably straightforward on the surface, there is in fact an underlying psychology behind this forming an integral aspect of your website design. Good website design is quite noticeable to just about anyone these days as your market is becoming better educated and setting higher expectations.  Just as we identified good, well-constructed ads on TV, the same can be said of a good website design.  Our capacity to identify good website design is a subconscious decision and that our minds make within 1/20th of a second.

The first impression carries over into all parts of the website and has been shown that visitors to any page in your site will make a decision within five seconds whether to look further or simply exit from your site.

Some Rules of Psychology in Web Design

To discuss the subject of psychology as applied to web design is the sort of material that books are written about. However, there are certain aspects that you can readily consider yourself when looking at the design of your website:

  1. Your branding being consistent
  2. Appropriate use of colour and whitespace appropriately
  3. Placement of content that leads visitors to focus on key information elements
  4. Use of images that reflect your brand, your colour scheme and the tone of your content
  5. Ease of viewing content and navigating to further information

In considering these points above, a wide range of specific tactics are deployed within the design of your website.  An excellent starting point is looking at and analysing these factors in other websites, particularly those of your competitors.  Typically, your website design will need to address three disciplines.

  1. User interface
    This is the design of your site structure, the layout of information and psychology of user conversion.  We utilise graphic designers and user interface designs to bring this together.
  2. Content
    Here we pull together the information that overlays designs for your pages. Content will be derived from text and imagery.  Some will be delivered through specific functionality incorporated into your website drawing on information from databases or other websites.
  3. Technology
    There is no single solution that best suits all your needs.  Understanding current technologies, their capabilities and how to best apply or not apply them to your website is the third element of completing your website solution.
This article defines the approach we take at Top Left Designs in defining solutions for our clients seeking a new website for their business.  If you would be interested in a free review of your own website, then contact us by way of an online form on our contact us page or ring us on 041976325.

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