2021
How you should be sending every email in your business
We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&...
If I Google “why small business needs to…” I am presented with 42,976 results that are telling me what you need to do as a business owner. Not sure about you but I find that rather overwhelming. On the other hand though searching on “why small business don’t need…” there are only 9 results of what I should not do!
This confirms what I have long suspected… too many people are terribly busy telling you and me as business owners what we must be doing because whatever we are doing is wrong and we obviously know nothing about the secret they are telling us we need to know and adopt. I'm not sure about you but a lesson I have also learnt in life is that the most difficult things to achieve are those to which you feel you have a need, an attachment. Instead by focussing on learning and understanding, what is most important to you or your business will be realised.
Without knowing my business how dare all these experts tell me what I must do or need to do! Well I am going to give you 7 reasons why you don’t need to do many of the things you are told you need to do in business.
- Tactics that lead to growth and build
- Offensive tactics to take on our competitors or those who would do harm to our business
- Defensive tactic put in place to protect our interests
With a well-planned business and recognising your risks you can put certain contingency measure that can minimise your risks without having to go to the trouble and expense of dealing with the risk when it occurs. Too many business fail to look at their risk profile and manage their risks and instead find they are needing to deal with problems that eventually occur. Good risk management strategies don’t have to be overly complex but can save you from needing to deal with bigger problems down the track.
There are many other things you don’t need to do in business. I suggest that by giving some thought to what you don’t need to do, in spite of all the promotion by those with vested interests that is being thrust in your face every day, maybe, just a little of your time can be better spent on more effective management of your business.