Zoho ONE for Professional Services
I always say that there is no better way to provide a product and having used yourself first.Onl...
Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.
This morning I received an SMS message on my phone offering 90% off on Oakley Sunglasses. My alarm bells rang loudly and I thought I might just look into this more closely out of interest. Yes, I was interested but at the back of my mind I was thing… if it’s too good to be true then it isn’t.
So I went to my browser and entered the url of the site given to me oakleysoutletstore.com and what I was presented was what appeared to be a reasonably professional online store selling Oakley sunglasses. And yes they were all 90% off. What a bargain and overcoming my initial reaction (lasting all of 0.7 secs) to buy a pair I thought I would just check things out a bit closer.
Ok now I have major indigestion and I can plainly see that the original suspicions I had are totally grounded.
Be very careful when purchasing online. Whilst there are many ethical online stores there are so many rip-off sites set up to merely catch your attention and get your money. Whether this site will even send you your glasses is in itself questionable. What you need to establish in any online store is:
These are 3 critical aspects to any online store and unfortunately, even legitimate online traders don’t always establish these factors as well as they could. Some of the things you can do as an online store owner on the web are:
I am sure that others can suggest more ways of establishing the authenticity of your online web store but the above are a good start for most. If you have other suggestions then we look forward to hearing from you.