2021
How you should be sending every email in your business
We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&...
An easy to follow social media plan
An easy to follow social media plan
2012
If you intend to use social media as one of your marketing initiatives then before anything else you do sit down and develop a strategy and a social media roll-out plan. Doing so will help you achieve your objectives and avoid needless waste of your time. It is very easy to get embroiled in social media to only discover little or no result for your effort other than had been totally distracted from your real business objectives.
First of all you need is a bit determine what your strategy is; your market, your objectives, timeframe and how you intend to deliver it. Details on how to develop your social media strategy are covered in our article "A Communications Strategy Framework".
Putting together your detailed plan is the next step. Chat you need to do is to put together a social media calendar. This will be your schedule of social communication activities that you will follow targeting different messages to the different media channels you have chosen to use such as blog posts, article marketing, social media posts as well as videos, podcasts and webinars. The channels you use will be selected according to your own needs and skills.
An important aspect to address in your communication strategy is around keywords. These are the words and phrases you have identified as being the target focus of your content.
You want to schedule your keyword communications. You may choose to run with a core set of keywords plus additional keywords attachment to months. How you mix it up is up to you. In practical terms, the number of keywords you focus on each month will to some degree relates the level of activity you have targeted. If you are just starting out, take it slowly at first setting yourself just a few activities per week or fortnight. Over time you can build this up.
Sequencing of your content is important. You want the search engines to find your original content first and the source of this will be your blog post.
Once you have written your post around your keywords, publish this to your blog site. This must be done first. Once your blog post is published place references to it in the various social media channels. This will help further establish presence of your blog post in the search engines.
Only after a period of several days following the publishing of your post and social sharing you then consider placing your post as an article for marketing. There are a number of tools available for this and one of the best is Ezinearticles where you can use their UAW (unique article wizard) to help you publish your articles for sharing. It is critical that your original post is published first and you want say, four days, before publishing your article for marketing. This ensures that you receive acknowledgement by the search engines as the original source.
To help you out we provide a single Excel file that helps you organise and schedule your social communication activities around the different keywords. It can be downloaded here.
Published by: Top Left Designs
on
https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg
379 118 This Article Tags
Other Recent Posts
25Sep
2021
2021
15May
2018
2018
How Zoho CRM can help you manage all your critical business information.
There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.
Business leaders...
15May
2018
2018
Zoho ONE for Professional Services
I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.
Bef...
22Apr
2018
2018
You Can’t Afford To Be Complacent About Cyber Security
Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Read more
24Mar
2018
2018
Qld Gov't Open Round 4 of Digital Grants
Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...