Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

If you intend to use social media as one of your marketing initiatives then before anything else you do sit down and develop a strategy and a social media roll-out plan. Doing so will help you achieve your objectives and avoid needless waste of your time. It is very easy to get embroiled in social media to only discover little or no result for your effort other than had been totally distracted from your real business objectives.

First of all you need is a bit determine what your strategy is; your market, your objectives, timeframe and how you intend to deliver it. Details on how to develop your social media strategy are covered in our article "A Communications Strategy Framework".

Putting together your detailed plan is the next step. Chat you need to do is to put together a social media calendar. This will be your schedule of social communication activities that you will follow targeting different messages to the different media channels you have chosen to use such as blog posts, article marketing, social media posts as well as videos, podcasts and webinars. The channels you use will be selected according to your own needs and skills.

An important aspect to address in your communication strategy is around keywords. These are the words and phrases you have identified as being the target focus of your content.

You want to schedule your keyword communications. You may choose to run with a core set of keywords plus additional keywords attachment to months. How you mix it up is up to you. In practical terms, the number of keywords you focus on each month will to some degree relates the level of activity you have targeted. If you are just starting out, take it slowly at first setting yourself just a few activities per week or fortnight. Over time you can build this up.

Sequencing of your content is important. You want the search engines to find your original content first and the source of this will be your blog post.

Once you have written your post around your keywords, publish this to your blog site. This must be done first. Once your blog post is published place references to it in the various social media channels. This will help further establish presence of your blog post in the search engines.

Only after a period of several days following the publishing of your post and social sharing you then consider placing your post as an article for marketing. There are a number of tools available for this and one of the best is Ezinearticles where you can use their UAW (unique article wizard) to help you publish your articles for sharing. It is critical that your original post is published first and you want say, four days, before publishing your article for marketing. This ensures that you receive acknowledgement by the search engines as the original source.

To help you out we provide a single Excel file that helps you organise and schedule your social communication activities around the different keywords. It can be downloaded here.

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