Building an email campaign with dynamic content in Business Catalyst With Adobe's latest upgrade release to Business Catalyst we have seen what I believe to be one of the most significant and powerful feature upgrades in a long time. This all comes about from 2 things - our ability to now have unlimited custom list layouts for any of the BC modules, which in itself is awesome) combined with the fact that we are now able to insert modules within email marketing content. How is this useful? How good would it be if you could set up a series of email newsletters to be sent out that always goes out with your latest 2 blog article introduction paragraphs (with image of course) plus your current "featured" product promotion and all you have to do is set it up once and for the rest of the year it just went out every month with that content.
Well that's exactly the sort of power we now offer to our clients on the Business Catalyst platform which we still stand behind as being the most effective CMS development platform we have ever come across. Apart from the new custom layouts and dynamic content in emails marketing, BC have also included new and far more professional newsletter templates that enable clients to quickly put together a professional looking newsletter - all compliant with the most common email reader clients and browsers. This takes our email marketing module to a new level and best of all makes life easier for our clients.
If you want to know a bit more about the September release and the above features along with details of some other features read the article Introducing our feature-packed September release!
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Written by: Greg Tomkins
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