In a survey conducted to determine what makes or breaks a business website some interesting viewpoints provided us with an excellent guide to you to consider.
Whilst some would argue that many of these views on good web design and what your website should look like our common knowledge, it can be said that many sites fail to meet even these basic criteria.
We have argued previously that good web architecture relies on the skills of many different resources. The responses from the web survey only reinforces this view.
So what should your website include?
The following is a summary of good web design criteria that everyone should pay attention to if you expect your website to deliver to your business
This information was collated from the feedback from over 100 different business owners, Web designers and users who contributed to a survey asking them
what actually make the difference between a good and a bad website.
Designing a website correctly
should be well laid out with clear calls to action and easily followed navigation parts
you should cater for mobile devices
use wide screen layouts
make effective use of slide banners in your homepage
provide Web 2.0 interactivity with your visitors
provide links to your social media channels
do not clutter pages with too many links
be visually appealing
drop the use of Flash unless absolutely necessary
make it easy to find information
strong and consistent branding throughout your site and all other related marketing material
make alternate communications obvious
.consistent styling of page layout and content
What Makes Good Content for your website
keep it fresh and relevant and be sure to update regularly
be engaging with your market
ensure that your content is valued by your visitors
write short sentences and paragraphs making good use of lists all bullet points as appropriate
Right content around your audience and their needs - not yours
involve your marketing team in defining the content, do not leave it to the Web developer or sales team alone
be sure you impart your value propositions
at all times the genuine and original
your content must lead to visitor conversion
write your content following good SEO practices
content should aid your visitors in making a decision
Integrating Social Media into your web site
Link to your social sites but be sure that your website is the central resource
make use of feeds from your social sites as relevant
your social's media should feed visitors to your site, not the other way around
be consistent with the content and branding between your social sites and your own website
General web design tips
set in place analytics to analyse visitor patterns
be prepared to try different approaches and adopt new features
revised site architecture every couple of years
ensure your site is secure, particularly if you collect information will conduct any form of e-commerce
integrate the different aspects of your total Web presence
work from the Web strategy rather than just building and weightings
establish credibility wherever possible
engage in a way that establishes TRUST
use your website as a vehicle for establishing a relationship not as an alternative to relationships
There is no doubt that others will say that certain aspects are not included above. At the end of the day however, this provides a very useful framework
and checklist to defining your web presence or even assessing your own current website.
If you have any suggestions that you feel have been overlooked we welcome your comments and suggestions.
Written by: Greg Tomkins