Creating and managing your online business requires you to follow the same basic principals of any business - relying on sound Business Strategies. There are however, a few practices that differ or that just are unique to an online business. Here we share our views and experience with you to help you develop a more effective and profitable online business.

Develop your website with the end in mind

The concept of creating anything with a clear vision of the end result is not new but it is one well worth bearing in the design process for your website. In this article we explore the approach of creating the right context for your website. The detail that underlies this is covered in our other article “How to define your website requirements”.

Building websites for business is not as straight forward as many are led to believe and involves far more than simply choosing a design or template and placing content in your pages. There are many ways in which your will content will need to be delivered subject to the type of content, what you want to do with that content and what sort of experience you want to create for visitors to your site.

Web design is a mix of two disciplines: Functionality and Graphic Artistry. Each is important; each contributes to the user interface and experience that then each also has its own skill requirements. Without getting into a detailed discussion about these two disciplines here, it is a far as to say that both are important.

What, How & Style

In defining your website design is critical that you fully understand what you want to achieve with your website. Clearly identifying the endgame is crucial to an effective Web solution design.

a)      Upfront you should know what you're objectives are for your website

b)      Following on from this confirm the functionality you want to see included- WHAT should your website to your business.

c)       You then consider the features you would like to include - this is the HOW you expect the site to process information presented or collected.

d)      Last but not least, consider the style you want to incorporate throughout your system website giving you the LOOK & FEEL to your website.

Certainly, brainstorm items (a), (b) and (c) above in terms of business outcomes and processes for the end result - the ideal solution you want. You may then, and only then, rationalise this list of requirements into possible stages of delivery. These could be what you want immediately and what you might like to include in a following stage. What is important at this point is that you are solely focused on requirements in BUSINESS terms; you have avoided any technology, code or design aspects. Leave this to your Web designer.

Matching Business Needs to Strategy

What does this achieve? Firstly it focuses on what are most important - business needs and outcomes. Secondly you are not biased in your requirements on specific technologies -space this is detail best decided by your Web architect/designer. By doing so your best positioned to judge the validity of your requirements in terms of how well they might match your business and marketing strategies and plans.

In adopting the above approach you are not only presenting justifiable set requirements but also providing your Web designer with material that will enable them to design solution that truly meets your requirements. Subject to the business analysis skills of your Web designer, they can then assist you in working through your business needs and how they shall be incorporated into your website.

If you are interested in knowing how we can help you out top left designs with defining your needs or creating a truly effective Web solution then by all means feel free to contact us.

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