Achieving a positive result from your website involves effort, planning and commitment. Nothing new in that and whilst there are 101 things you can individually. There is one single and simple aspect that you can do to maximise your results and your website performance.
The simple answer is find yourself a Web developer who is there to work with you in your planning and implementation. You should ensure that your site is regularly reviewed and updated, not just by way of content but functionality, features and presentation.
This is not about self-promotion of our services rather it is about enabling you to make better decisions around your website and your digital marketing. It is essential that you not only take ownership but responsibility your website. Your Web developer can greatly assist you however you have to invite them in to the discussions. Formulate your objectives, identify your goals and ideas and then share this with your Web developer.
As we all know, technologies change and systems are upgraded – all of this might offer you an opportunity of doing something not possible or doing what you do now – but more effectively.
It is likely your Web developer is conducting their own development and research identifying new solutions, technologies and better ways of achieving new results and solutions. If your site was implemented over 12 months ago then it is highly likely there are improvements and new features you may be interested in implementing.
The developer should also be a will offer you greater insight into what is happening with your site by way of visitor patterns as well as reviewing your site content. This information is invaluable in helping you frame up new ideas for improvement.
By letting your Web developer partner with you and sharing with them key initiatives elsewhere in your business can very often be productive considering your Web strategies.
Written by: Greg Tomkins