Top Left Designs

Making your business work better in a digital world

  • Home
  • About Us
    • Our Team
    • Topleft Design
  • Services
    • What we do
    • CMS Web Development
    • Graphic Design
    • Mobile Websites
    • Social Media
    • Search Engine Optimisation
    • Content Marketing
  • Solutions
    • Business Sectors
    • Client Portfolio
  • Resources
    • Blog Articles
    • FAQ
    • Reference Library
    • BC Training Videos
    • Infographics
  • Support
    • Online Support
    • Client Area Login
  • Contact Us

Call Us: (07) 5526 4014

Mobile: 0419 706 325

Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

  • Login
  • Register
My Account
  • Login
  • Register
FOLLOW US
Gold Coast Web Development Agency
Delivering quality traffic and sales leads through impressive website design and effective digital marketing initiatives

Marketing your business in a complex digital world

Gold Coast

(07) 5526 4014

Keeping Tabs On Your Competitor Market

  1. Home
  2. Keeping Tabs On Your Competitor Market
Keeping Tabs On Your Competitor Market

Keeping Tabs On Your Competitor Market

{tag_blogpostmetadescription} True
Keeping Tabs On Your Competitor Market Keeping Tabs On Your Competitor Market
30Jul
2013

One of the great deficiencies in too many businesses comes from a sense of complacency. I never cease to be surprised by the number of business owners who don't understand their competitor market. Not only do they not understand their competitors operations and marketing, invariably they are not even aware of who the real competitors are.

Advice I share with many clients is winning in business is not always about being better than your competitors. This is invariably too difficult, particularly if they hold a strong brand position in the market. What is quite often an easier tactic to adopt is to identify what your competitors are poor at doing and focus on bat and do it better than them. This not only can be a lower cost tactic, it can also give you a point of distinction in the market that can lead to a strong brand position of your own for your business.

In reading your competition is also critical to keep abreast of technological changes. It is not enough to simply monitor what your traditional competitors are doing. You need to be out in the field gauging what is happening, what people are talking about, who they're talking about and what developments are occurring.

Just this past month we saw a major icon business collapse, just as another global company operating in the same industry failed years ago. Pixie Foto, like Kodak, failed to see what was happening with photography. No one wanted film AND photos. The world has gone digital and just as with Kodak, these people fail to see the neon signs flashing before their faces.

In Web development we have been watching the move to more traffic through websites on mobile devices. At first we played around the different approaches that we now see responsive designed emerging as the path to take (for the time being). Many websites are still being delivered with no mobile device capability and the vast majority of existing sites are not designed to function on mobile devices.

At Top Left Designs, we have been monitoring developments in this area for over 12 months and have recently decided that the technologies, tools and practices have settled down enough to warrant joining in and adopting responsive design as preferred platform for most websites. This was about understanding our competitive and user market. With as many as 30% of users viewing site on mobile devices is imperative that we embrace this technology in order to service our clients as much as our own longer-term survival.

The implications for us in design and user functionality are one thing. The flow on effect to clients with the use of content management systems is another with very little discussion or understanding outside the development community of the impact of responsive design on end users.

If you would like to discuss with us the options available to you for ensuring best exposure to your website across not only desktop but mobile devices, we invite you to call us or contact us via our Web full. We are quite happy to share advice with you and what options are available to you.

2013-Jul-30 2299
https://www.topleftdesigns.com.au/cms-assets/img/blogs/pixi-foto-admin.png 300 300 Written by: Greg Tomkins

Published by: Top Left Designs on 2013-Jul-30

https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg 379 118
Greg Tomkins https://plus.google.com/u/0/+GregTomkins

This Article Tags

  • #Business Strategies
  • #initiatives
  • #Marketing

Other Recent Posts

25Sep
2021

How you should be sending every email in your business

We all send out 100’s of emails from our business every week if not every day.  Each one of these emails is a touch point with your market be it direct or indirect.&...

initiatives, Marketing, positioning, sales, / Read more
How Zoho CRM can help you manage all your critical business information.
15May
2018

How Zoho CRM can help you manage all your critical business information.

There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.

Business leaders...

business process, Zoho, / Read more
Zoho ONE for Professional Services
15May
2018

Zoho ONE for Professional Services

I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.

Bef...

Case Study, Zoho, / Read more
You Can’t Afford To Be Complacent About Cyber Security
22Apr
2018

You Can’t Afford To Be Complacent About Cyber Security

Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Security, / Read more

Qld Gov't Open Round 4 of Digital Grants
24Mar
2018

Qld Gov't Open Round 4 of Digital Grants

Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...

grants, / Read more

Follow us on:

Greg Tomkins

Greg Tomkins

Follow Me

No author biography available.

Share this Post

Other Post Tags

Leave a Comment

Latest Posts

Gold Coast Web Development Agency


We are a creative company, who works with passion and love. We provide the best services you need. We help you to get better...

OFFICE
Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

Phone: (07) 5526 4014
Mobile: 0419 706 325

Find Us at:
       

Latest Posts

  • 25 Sep How you should be sending every email in your business
  • 15 May How Zoho CRM can help you manage all your critical business information.
  • 15 May Zoho ONE for Professional Services
  • 22 Apr You Can’t Afford To Be Complacent About Cyber Security
  • 24 Mar Qld Gov't Open Round 4 of Digital Grants

Keep abreast of techniques to improve your digital marketing

Newsletter

All our articles are originally written and pitched at business people.

They are written to help you better understand what we do as web developers and designers to bring about the desired results you seek in the performance of your website. Our articles are provided so as to empower you with better information so you might make better decisions

 

Services

  • What we do
  • BC Web Development
  • Graphic Design
  • Mobile Web Solutions
  • Social Media
  • Search Engine Optimisation
  • Content Marketing

BC Closure Status Updates

Adobe Business Catalyst Partner

It is with much regret that we have been advised of the closure of Business Catalyst by Adobe in a public announcement of the 26th MArch 2018. Please visit our STATUS UPDATE page to see what we ae doing to assist our clients with the transition to a new platform. All current sites will remain uneffected until 26th March 2020.

Copyright © 2013 By Top Left Designs. All Rights Reserved. This website developed with Adobe Business Catalyst CMS. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. Please visit Terms & Conditions section establishing the use, Disclaimers, Privacy & limitations of liability governing the use of our website.