Web design has seen so many dramatic and revolutionary changes over the past 5 to 10 years it is really difficult for business owners to understand what they should be doing.
One very clear direction is firmly established and that is the adoption of mobile compatible Web design. This is most commonly delivered through responsive web design (RWD), a technology initiative being taken up with great enthusiasm..
The concern we have however that responsive web design is is being seen as a panacea to all situations and we would suggest that responsive web design in Excel this does not deliver to the real needs of good website solutions design.
There are many who, to flippantly, put this forward as "the solution" to your design issues. Responsive web design is an approach. It is how we deliver content on the web across different device.
Responsive web design does not define the user interface. It does not tell you how to write your content, how a structure that page layouts to get the best result. Responsive web design does not guide you to how you should engage with your audience. Responsive web design is not graphic design.
To the above reasons, this is why we say "responsive web design just doesn't cut it". Not alone. Yes it provides an enabling framework that might sell it falls well short of all that you must direct your attention to in designing and building a great website.
Greatness comes from purpose
True professional and significant websites come from being purpose-built will stop designers, developers and architects it together to create every aspect of that site to deliver against very clear and specific objectives.
The design of the site structure, page layouts, user interface, graphics and topography are all carefully thought through and define from a single starting point — A set of objectives with a blank canvas.
Once implemented is carefully monitored, reviewed and analysed to identify where improvements need to be made.
The designers make use of new technologies that are afforded to them on the smart devices. They look at the overall picture of the solution identifying how and where integration with other solutions are required stop
Yes we should be using responsive design as the foundation of our websites but a truly significant Web presence requires significantly more.
Written by: Greg Tomkins