Staying on top in business is not easy and obviously there is only
room for one at a time. You not only have to have good product and
service, you need to ensure that you have the best you can deliver.
way to help you is to do market research. You need to know what your
market wants. You also should know what your competitors are doing. At
the end of the day you must be able to answer your customers’ needs and
you must do it better than your competitors and without the mistakes
they are making.
There are of course a myriad of tools and
techniques that you can utilize to assist you. I would like to share
one small tool that is free and if used correctly can deliver of wealth
of market and competitive information.
Google has a service called
“Google Alerts”. Essentially, Google will monitor the internet for new
content that contains your selected search terms. It will then send you
email notices telling you what that content is with a link to that
How brilliant is that!
Be warned however. If you
are not narrow enough in your search parameters you will be overwhelmed
with lists of new information and all you might end up with is
You could for instance set an alert on all
references to any content relating to one of your key competitors. This
will not only show up what they are doing but it might also reveal
details of complaints being aired by their customers.
It might be
valuable to receive alerts on some new piece of technology. You could
use this information to help you make a decision about acquiring it
Information is power but only if it is the right information and it is used in the right way.
Written by: Greg Tomkins