Innovation

Innovation is the development of new values through solutions that keep abreast of changing needs, market conditions and technologies accomplished through more effective products, processes, services, technologies, or ideas that are readily available to your markets and business.

What this means for our clients

• Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself.
• Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.
• Innovation is the process of continuously improving the usability and quality of the web to meet and exceed user expectations. 
• Innovation is the product of creativity and action, and when these components are in sync absolute improvements can be realised in the business.
• Innovation involves finding creative or unique ways to improve the elements of the web or engage the web's audience.

Our Innovation process

1. Discovery; the discovery of truths that are essential in your brand, your industry and your competitors.
2. Delivery; the delivery of innovative strategies that connect brands and consumers, challenging conventional thinking.
3. Drive; the drive for action, response and results to engage consumers and inspire loyalty. Our process helps your brand stand out,connect and succeed by enhancing your business and delivering to your bottom line.

Core Innovation Practices

• Continuously and creatively work for improvement to meet all stakeholder needs.
• Based on analysis, user testing, and reviews, identify revised needs and objectives in line with market conditions.
• Identify new technologies that might assist with better delivering to client needs and objectives.

A website is invariably anything but a static product that can be deployed and then left to its own devices. Changes in market conditions, user expectations, new information, business positioning and opportunities for additional services constantly are introduced to the online world. Therefore, you'll need to use a process of continuous innovation to improve and expand your web's service, usability, consistency, and the integration of the web with all your organisation's communications systems and business processes.

The innovation process works closely with the other processes of web development. In fact, innovation is a complement to each of the web-development processes; it draws information from them about current internet initiatives and identifies new needs in how the web can best serve stakeholders. No one person on a web-development project is designated as the single web innovator. Instead, all the stakeholders participate in innovation.
Innovation involves using a variety of techniques and strategies that evolve as web developers gain experience and understanding of your business.

Innovation is a creative, dynamic process that can't be fully encapsulated in a series of how-to steps. Instead, innovation is a repertoire of skills in creatively monitoring and understanding user needs and developing web structures to meet those needs.

Because the World Wide Web is dynamic, highly enmeshed, competitive, and often a continuously available, global service, developing a web never stops. The information space in which a web operates constantly changes, and, possibly, the domain information of a web changes. The amount that a web changes depends on users' needs, the nature of the domain information, and other factors such as the growth of competitive webs.

Innovation is not a luxury - it's a Necessity

The dynamic characteristic and the competitive quality of the web drive the need for constant innovation to meet the needs of a web's audience. With all processes of web development operating continuously and working together, an innovator can monitor the business' information environments to identify business' new needs.

An important technique for web innovation is continuous quality improvement. Quality web information meets clients' needs for correctness, accessibility, usability, understandability, and meaningfulness.

Testing and evaluation by observing or feedback from stakeholders plays a large part in analysing as well as identifying the new needs businesses have.

A web's content can increase as a result of accurate sources, fresh links, reduced redundancy, improved annotation, and alternate views of information.

The choice to employ new technology in a web must consider the trade-offs among user needs, cost, and risk. Choosing fast-breaking, bleeding-edge technology often might not be the best course.

All businesses can benefit from adopting innovation,

Partnering with Top Left Designs will ensure that you capitalise on available opportunities for improving your web strategies. To see how Top Left Designs can ensure appropriate innovation to your web solutions, please explore our range of web services.