So what are QR codes you may ask stop quite simply, QR codes are a graphical representation of text information that can be used to direct interest from
print media to a digital destination. Confused, for those not quite familiar, the following example probably will help.
Imagine you have an advertisement in a magazine about one of your products. The printed ad can say only so much stop with a QR code (as shown above) you
can direct people with mobile devices to specific web address that will provide a complete new and enhanced experience featuring your product. For
example, a real estate at the QR code can direct readers to a video walk-through of that property is hosted on their website.
All you need is a mobile device with a camera and any one of a number of "QR Reader" applications installed. Using the QR reader app, you simply take a
snapshot of the QR code and depending on its content, your phone will invoke the appropriate action.
It could be to open up your Web browser, it could be to create a new contact profile or simply to display some text information. These are but just a few
examples of where QR codes can be simply used. There are a number of other ways in which QR codes can be used.
An interesting use of QR Codes
Anywhere you have printed promotional material, there exists the opportunity for including your QR code. It is simply a graphic image. Q our generators
are numerous and freely available as a desktop application or can be run from various websites online to create your QR code image.
We recommend you look at the following sample list of sites relating to generation of QR codes.
As for a QR Reader on your mobile device – simply search for an app in your app store and choose any one of many free readers available.
If you would like to know how you can make use of QR Codes as part of your overall marketing strategy and integrate this with your web marketing, by all means Top Left Designs are able to provide a range of digital marketing solutions that will help your business make the most effective impact on your market. For a more in-depth overview of QR Codes and their use we woudl suggest you read our article The practicalities of using QR codes
Written by: Greg Tomkins