So just what is "Content Marketing" If you have a website then putting little or no effort into marketing that site will lead to a single result - NOTHING. It's a bit like sticking a up a billboard in the middle of the desert - its content is perfectly true, its eye catching but hell, who's ever going to see it unless you tell them. A web presence needs to be supported by digital marketing. One of the most effective tools available is Content Marketing.
As we now know that you are interested in marketing your business online (because you understand how critical it is to get it in front of people), you can’t escape hearing about content marketing. It is unavoidable unless you live in a bubble. It’s everywhere you look, or listen.You hear that people don’t want advertising when making purchasing decisions, they want valuable information.You hear that it’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business. Remember the old adage - "Content is King"? Well if you haven't been convinced yet then you had better learn more.
You hear that it’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers.You hear that content is the best way to achieve what advertising is supposed to achieve, but doesn't do so well online — to get people to know, like, and trust your brand.
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. At the same time don't overlook that these people whose attention you grab may not be a customer themselves but may refer you to someone else. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you. If you gain their TRUST you alleviate their fears. Alleviating fears lowers the barriers to a purchase decision.
Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff.
Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming an email opt-in, calling for more information, or going into a store to check out the merchandise.
Content marketing is blogs, white papers, and viral video.
Copywriting is sales pages, infomercials, and direct mail.
If you would like to understand how you can create a more effective web presence Contact Us at Top Left Designs and we can talk to you about developing your own Content Marketing Strategy. In teh meantime why not be our guest and read our free eBook The Business Case for Agile Content Marketing courtesy of copyblogger.com - a resource we would recommend to anyone wanting to explore and learn about Content Marketing.
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Written by: Greg Tomkins
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