Top Left Designs

Making your business work better in a digital world

  • Home
  • About Us
    • Our Team
    • Topleft Design
  • Services
    • What we do
    • CMS Web Development
    • Graphic Design
    • Mobile Websites
    • Social Media
    • Search Engine Optimisation
    • Content Marketing
  • Solutions
    • Business Sectors
    • Client Portfolio
  • Resources
    • Blog Articles
    • FAQ
    • Reference Library
    • BC Training Videos
    • Infographics
  • Support
    • Online Support
    • Client Area Login
  • Contact Us

Call Us: (07) 5526 4014

Mobile: 0419 706 325

Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

  • Login
  • Register
My Account
  • Login
  • Register
FOLLOW US
Gold Coast Web Development Agency
Delivering quality traffic and sales leads through impressive website design and effective digital marketing initiatives

Marketing your business in a complex digital world

Gold Coast

(07) 5526 4014

Content is for PEOPLE not search engines

  1. Home
  2. Content is for PEOPLE not search engines
Content is for PEOPLE not search engines

Content is for PEOPLE not search engines

{tag_blogpostmetadescription} True
21Jan
2012

Not surprisingly everyone seems to be an expert in SEO. I will say that there are many brilliant people far more skilled than I in the area providing professional SEO services but there are also too many playing on the naiveté of the market. It is important to optimise your site around keywords drawn from research but I would issue a word of caution here. The content in your site is written for people to read!

Your website is a marketing tool that exists for the purpose of primarily converting visitors to business opportunity. As to how direct you make that conversion process will depend on a number of factors however, it is people who are reading your content and if your content fails to support your branding and lead to visit to an action then you are wasting your time.

Optimising page content is all about the degree of use of keywords and phrases within your page. It is also about how these same keywords and phrases are applied to hidden elements of your page content such as Meta tags. It is however about balance within that content written to be read by your site visitors. You must aim to optimise your content in such a way as to ensure that it reads well, provides information required by your visitors and totally supports your brand. It must market will promote the benefits and alleviate any concerns of your business.

Remember, at the end of the day, you never sell product or service. You are there to provide a solution to your customers' needs which invariably presents itself as a problem they have and seek a solution to. Be it a product or service that you offer; only when you can demonstrate that you have the solution to their problem will you have any chance of making a sale. You must ensure that you understand your market, its needs and concerns, and deliver a solution to this otherwise whatever you might say in your content is a waste of time and will only be seen as such by those visiting your site.

At the end of the day be sure you're optimised content also delivers on your marketing needs. This can only be achieved if those reading your content can make sense of it, can easily identify the messages you are trying to convey and that all such content is relevant to their needs. Achieving this invariably involves the use of skilled copywriters who not only understand how to write optimise content but also how to deliver clear and strong marketing messages that lead your visitors to a desired outcome by way of some action that you want them to take.

2012-Jan-21 2173
https://www.topleftdesigns.com.au 300 300 Written by: Greg Tomkins

Published by: Top Left Designs on 2012-Jan-21

https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg 379 118
Greg Tomkins https://plus.google.com/u/0/+GregTomkins

This Article Tags

  • #copywriting
  • #key phrases
  • #keywords
  • #Marketing

Other Recent Posts

25Sep
2021

How you should be sending every email in your business

We all send out 100’s of emails from our business every week if not every day.  Each one of these emails is a touch point with your market be it direct or indirect.&...

initiatives, Marketing, positioning, sales, / Read more
How Zoho CRM can help you manage all your critical business information.
15May
2018

How Zoho CRM can help you manage all your critical business information.

There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.

Business leaders...

business process, Zoho, / Read more
Zoho ONE for Professional Services
15May
2018

Zoho ONE for Professional Services

I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.

Bef...

Case Study, Zoho, / Read more
You Can’t Afford To Be Complacent About Cyber Security
22Apr
2018

You Can’t Afford To Be Complacent About Cyber Security

Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Security, / Read more

Qld Gov't Open Round 4 of Digital Grants
24Mar
2018

Qld Gov't Open Round 4 of Digital Grants

Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...

grants, / Read more

Follow us on:

Greg Tomkins

Greg Tomkins

Follow Me

No author biography available.

Share this Post

Other Post Tags

Leave a Comment

Latest Posts

Gold Coast Web Development Agency


We are a creative company, who works with passion and love. We provide the best services you need. We help you to get better...

OFFICE
Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

Phone: (07) 5526 4014
Mobile: 0419 706 325

Find Us at:
       

Latest Posts

  • 25 Sep How you should be sending every email in your business
  • 15 May How Zoho CRM can help you manage all your critical business information.
  • 15 May Zoho ONE for Professional Services
  • 22 Apr You Can’t Afford To Be Complacent About Cyber Security
  • 24 Mar Qld Gov't Open Round 4 of Digital Grants

Keep abreast of techniques to improve your digital marketing

Newsletter

All our articles are originally written and pitched at business people.

They are written to help you better understand what we do as web developers and designers to bring about the desired results you seek in the performance of your website. Our articles are provided so as to empower you with better information so you might make better decisions

 

Services

  • What we do
  • BC Web Development
  • Graphic Design
  • Mobile Web Solutions
  • Social Media
  • Search Engine Optimisation
  • Content Marketing

BC Closure Status Updates

Adobe Business Catalyst Partner

It is with much regret that we have been advised of the closure of Business Catalyst by Adobe in a public announcement of the 26th MArch 2018. Please visit our STATUS UPDATE page to see what we ae doing to assist our clients with the transition to a new platform. All current sites will remain uneffected until 26th March 2020.

Copyright © 2013 By Top Left Designs. All Rights Reserved. This website developed with Adobe Business Catalyst CMS. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. Please visit Terms & Conditions section establishing the use, Disclaimers, Privacy & limitations of liability governing the use of our website.