Top Left Designs

Making your business work better in a digital world

  • Home
  • About Us
    • Our Team
    • Topleft Design
  • Capabilities
    • What we do
    • CRM Solutions
  • Resources
    • FAQ
    • Articles
  • Contact Us

Call Us: (07) 5526 4014

Mobile: 0419 706 325

Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

My Account
FOLLOW US
Gold Coast Web Development Agency
Delivering quality traffic and sales leads through impressive website design and effective digital marketing initiatives

Marketing your business in a complex digital world

Gold Coast

(07) 5526 4014

SEO Fundamentals – How To Improve Your Ranking

  1. Home
  2. SEO Fundamentals – How To Improve Your Ranking
SEO Fundamentals – How To Improve Your Ranking

SEO Fundamentals – How To Improve Your Ranking

{tag_blogpostmetadescription} True
SEO Fundamentals – How To Improve Your Ranking SEO Fundamentals – How To Improve Your Ranking
01Oct
2013

Whilst we all talk about our website ranking in search engines, it is not a search position or ranking of your website but in fact the pages within your site. We are going to explain the difference in order that website owners will better understand what needs to be done to improve their "ranking" in Google, Bing, Yahoo etc.

What is your ranking

Very simply this is the position any selected page within your website as in the search results are given search phrase.

Two critical points to note:

  1. Ranking relates to a PAGE
  2. Ranking is for a SPECIFIC SEARCH PHRASE

You must understand therefore, for a different search phrase, even a subtle difference, will give you a different position. Secondly, that changes to your page, and indeed your competitors pages, can change or ranking position.

Your ranking position is not fixed and cannot be guaranteed. Any reference to a specific ranking result is in relation to some very specific circumstances at a particular moment in time.

What is page score

Not so often given prominence these days in discussions but still very relevant, is your page score. This is a 0 to 10 rating of your pages reputation and credibility either search engine.

A high school possible is 10 getting anything above five requires serious work. Many of the factors that affect your place for also influence your ranking which is why you should aim for a good page score of three or higher as a minimum.

How to improve your search ranking

In view of ranking being typed pages and not the whole website you need to develop and SCO's days are on boosting rankings for individual pages. A second imagined to be considered is obtaining high-ranking for a given page on multiple key search phrases.

You see, not everyone is going to use any single search term to get to your page. You want, ideally, to have your web page list on page one for a range of different search terms.

So now you are building a rather more complex scenario.

  1. Selecting pages to be ranked
  2. for each page, having different key search terms to rank on
  3. for each search term having subsidiary search terms that are variations of your key search phrase

Choosing pages to optimise

Your first challenge is identifying those pages you want to optimise so as to get page 1 ranking.

Obviously, for most sites, is that with your homepage. Now I say most sites because there are still sites that have Flash or simply graphic homepages with little text content. Optimising these pages is virtually impossible.

Other pages you would consider will depend on the nature of your business and the structure of your website. Only after selecting the pages to be optimise do you work on identifying search terms around which you will develop your SCO campaign.

Where to start an SEO campaign

If you want to start with SEO or revisit your current SEO results, the best place to start is with an SEO audit. This simply involves seeing how well the pages you expect or want to rank currently do rank. An SEO audit will also examine your compliance with good SEO practices of those pages stop an SEO audit is fundamental to starting out on any SEO campaigns to your website. The following illustrates the key factors considered most important in addressing your site's ability to get pages ranked highly.

 

If you like such a review of your own site, Top Left Designs can perform an SEO audit for you and show you exactly as you currently stand and what can be done to improve your search engine rankings. All you need to do is click on the FREE Audit link in the TAB at the bottom of your screen.

 

Related Articles:

    SEO, SEM, PPC – I'm confused
    Getting to the top of page 1 on Google
    Effectively applying keywords and keyphrases to your content

 

2013-Oct-01 2169
https://www.topleftdesigns.com.au/my-assets/img/blogs/seo-fundamentals.png 300 300 Written by: Greg Tomkins

Published by: Top Left Designs on 2013-Oct-01

https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg 379 118
Greg Tomkins https://plus.google.com/u/0/+GregTomkins

This Article Tags

  • #initiatives
  • #Ranking
  • #SEO
  • #SEO Audit
  • #Strategy

Other Recent Posts

25Sep
2021

How you should be sending every email in your business

We all send out 100’s of emails from our business every week if not every day.  Each one of these emails is a touch point with your market be it direct or indirect.&...

initiatives, Marketing, positioning, sales, / Read more
How Zoho CRM can help you manage all your critical business information.
15May
2018

How Zoho CRM can help you manage all your critical business information.

There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.

Business leaders...

business process, Zoho, / Read more
Zoho ONE for Professional Services
15May
2018

Zoho ONE for Professional Services

I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.

Bef...

Case Study, Zoho, / Read more
You Can’t Afford To Be Complacent About Cyber Security
22Apr
2018

You Can’t Afford To Be Complacent About Cyber Security

Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Security, / Read more

Qld Gov't Open Round 4 of Digital Grants
24Mar
2018

Qld Gov't Open Round 4 of Digital Grants

Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...

grants, / Read more

Follow us on:

Greg Tomkins

Greg Tomkins

Follow Me

No author biography available.

Share this Post

Other Post Tags

Leave a Comment

Latest Posts

Gold Coast Web Development Agency


We are an Authorised Zoho Partner, who work to a single purpose of providing professional expertise to SME businesses looking to implement Zoho ONE or any selection of its 45+ applications

OFFICE
Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

Phone: (07) 5526 4014
Mobile: 0419 706 325

Find Us at:
       

Popular Posts

    No posts available yet
 

Capabilities

  • Who we are
  • Zoho Consulting
  • Strategic IT Planning
  • Business Aligned Priorities
  • Implementation Roadmaps
  • Zoho Implementationn

Copyright © 2013 By Top Left Designs. All Rights Reserved. This website developed with Adobe Business Catalyst CMS. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. Please visit Terms & Conditions section establishing the use, Disclaimers, Privacy & limitations of liability governing the use of our website.

Zoho - The Business Operating System

One of the world's leading CRM solutions forming the core of over 45 integrated Zoho applications used by over 100 million users world wide

-->