Top Left Designs

Making your business work better in a digital world

  • Home
  • About Us
    • Our Team
    • Topleft Design
  • Capabilities
    • What we do
    • CRM Solutions
  • Resources
    • FAQ
    • Articles
  • Contact Us

Call Us: (07) 5526 4014

Mobile: 0419 706 325

Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

My Account
FOLLOW US
Gold Coast Web Development Agency
Delivering quality traffic and sales leads through impressive website design and effective digital marketing initiatives

Marketing your business in a complex digital world

Gold Coast

(07) 5526 4014

SEO is Dead

  1. Home
  2. SEO is Dead
SEO is Dead

SEO is Dead

{tag_blogpostmetadescription} True
SEO is Dead SEO is Dead
14Jan
2014

This article stems from a blog post “SEO is dead but what marketing can we do instead” and the subsequent discussions around discussion on the article in Linkedin which raised in just the first month over 165 comments. A very topical discussion which I decided to share my personal view here.

Maybe the wording of “SEO being Dead” is a tad excessive but as pointed out - the actual words used in the original article were deliberately chosen to grab attention. It is however the essence of that article that holds the real truth - a key fact that seems to be overlooked by many so called SEO "experts". The nature of "optimising a website to gain highest ranking possible in the search engine results" has definitely changed and for many different reasons.
The first is to deliver the most relevant results by the SE providers to the users query. The SE's also then set out to remove the "garbage" sites that showed up as top listed results as a result of manipulating site content to match the SE algorithm. Most of this was related to "black hat" techniques but over the past couple of years we have seen less and less black hat activity. We have however seen legitimate sites take serious nose dives on their rankings for no fault of their own other than their sites not conforming to the latest algorithm changes.

I would not profess to being an SEO "expert" as I am really not an expert on anything. I am however well experienced and can speak from a somewhat authoritative position and as such offer this as my personal comment.

  1. Companies are at the mercy and whims of the SE providers and social media providers such as Google, Facebook, Yahoo, Twitter etc simply because it is n in the interests of those organisations to make constant changes to their platforms - some by way of improved features but always to deliver a better return on their investment.
  2. If your business is heavily reliant on such organisations for its marketing then you can't develop effective marketing strategies whilst relying on these 3rd parties who do not openly share their future plans
  3. As more and more information and dis-information is added to the internet, search engines will need to become smarter, more intelligent and start to think for us as humans think and reason so as to deliver us what we really need when searching for information. Elements of artificial intelligence will prevail and the search engines of the future will bear little resemblance to what we use now.
  4. The vast majority of SEO "experts" in fact are self taught hobbyists. Many have no marketing or business skills. They make huge promises with little by way of real results and accountability for their effort. In a similar vein, many web developers are not much better! There is a general lack of true professionalism in the internet industry that is full of overnight experts who proclaim they hold the magical truth and only after looking into their backgrounds closely do we see there is very little substance to their claims.
  5. People are searching for meaningful, valid and relevant truth - something we don't always get from the search engines. Whilst the results can be manipulated there is no truth and the legitimacy needs to be proven. As such people will be guarded in their response to accept the results presented. Whilst we once accepted what we found on Google many now seek to substantiate what we find with corroborating evidence.
  6. Whatever one does, if it does not follow the basic principles of marketing then it will not work no matter what flavour or spin we choose to put on it - SEO, SEM, PPC, Social Marketing, Content Marketing. Just remember, as easy as it is to create an illusion on the internet, it is also even easier to bring down that illusion with social comment.

SEO may not be dead per se, it has however morphed into something quite different and maybe less significant than its own former self. It is therefore the responsibility and challenge to all web developers, SEO consultants and website owners to keep abreast of the changes and to ensure that their SEO activities remain relevant and correct.

2014-Jan-14 2167
https://www.topleftdesigns.com.au/my-assets/img/blogs/seo-is-dead.jpg 300 300 Written by: Greg Tomkins

Published by: Top Left Designs on 2014-Jan-14

https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg 379 118
Greg Tomkins https://plus.google.com/u/0/+GregTomkins

This Article Tags

  • #SEO

Other Recent Posts

25Sep
2021

How you should be sending every email in your business

We all send out 100’s of emails from our business every week if not every day.  Each one of these emails is a touch point with your market be it direct or indirect.&...

initiatives, Marketing, positioning, sales, / Read more
How Zoho CRM can help you manage all your critical business information.
15May
2018

How Zoho CRM can help you manage all your critical business information.

There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.

Business leaders...

business process, Zoho, / Read more
Zoho ONE for Professional Services
15May
2018

Zoho ONE for Professional Services

I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.

Bef...

Case Study, Zoho, / Read more
You Can’t Afford To Be Complacent About Cyber Security
22Apr
2018

You Can’t Afford To Be Complacent About Cyber Security

Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Security, / Read more

Qld Gov't Open Round 4 of Digital Grants
24Mar
2018

Qld Gov't Open Round 4 of Digital Grants

Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...

grants, / Read more

Follow us on:

Greg Tomkins

Greg Tomkins

Follow Me

No author biography available.

Share this Post

Other Post Tags

Leave a Comment

Latest Posts

Gold Coast Web Development Agency


We are an Authorised Zoho Partner, who work to a single purpose of providing professional expertise to SME businesses looking to implement Zoho ONE or any selection of its 45+ applications

OFFICE
Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

Phone: (07) 5526 4014
Mobile: 0419 706 325

Find Us at:
       

Popular Posts

    No posts available yet
 

Capabilities

  • Who we are
  • Zoho Consulting
  • Strategic IT Planning
  • Business Aligned Priorities
  • Implementation Roadmaps
  • Zoho Implementationn

Copyright © 2013 By Top Left Designs. All Rights Reserved. This website developed with Adobe Business Catalyst CMS. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. Please visit Terms & Conditions section establishing the use, Disclaimers, Privacy & limitations of liability governing the use of our website.

Zoho - The Business Operating System

One of the world's leading CRM solutions forming the core of over 45 integrated Zoho applications used by over 100 million users world wide

-->