Top Left Designs

Making your business work better in a digital world

  • Home
  • About Us
    • Our Team
    • Topleft Design
  • Capabilities
    • What we do
    • CRM Solutions
  • Resources
    • FAQ
    • Articles
  • Contact Us

Call Us: (07) 5526 4014

Mobile: 0419 706 325

Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

My Account
FOLLOW US
Gold Coast Web Development Agency
Delivering quality traffic and sales leads through impressive website design and effective digital marketing initiatives

Marketing your business in a complex digital world

Gold Coast

(07) 5526 4014

What 1 million articles showed about backlinks and shares

  1. Home
  2. What 1 million articles showed about backlinks and shares
What 1 million articles showed about backlinks and shares

What 1 million articles showed about backlinks and shares

{tag_blogpostmetadescription} True
What 1 million articles showed about backlinks and shares What 1 million articles showed about backlinks and shares
07Dec
2015

If you are confused before about blogging and the value it delivers then the results from an in-depth analysis of 1 million articles is only going to confuse you more.  The good news is, blogging is still a worthy tactic for marketing and SEO.  There are however, certain caveats which we will attempt to explain.

Discussions and arguments around the value of back links to your website and whether backlinking to your website is an obsolete practice have abound for some time now. The veracity of views put forward has only increased as Google continues to roll out even further Panda and Penguin updates.

Manual Backlinking Will Never Become Obsolete

At the outset we would like to make clear that quality backlinks are good for your SEO as well as your content marketing.  Links to your site always have and will continue to be strong factor in your page and site ranking.  In fact, analysis of backlinks lies at the very core of Google's algorithm and is just one effective way for measuring authority and credibility.

What has occurred with Google updates is that Google has become more efficient and more effective at analysing those links.  This has led to many websites dropping in their rankings because the quality exhibited by those links is poor or irrelevant to the content to which they are being targeted.

For many years, certain SEO agencies and Web developers built backlinks in bulk.  They did not care where they came from, relevancy of the site in which links were placed or how the links were set up.  This process became the domain of “link farmers” producing thousands of junk links to sites daily.  Sadly, many of these links remain in place and these are what Panda and Penguin updates have identified and give rise to websites losing their rankings.

Typically, general advice given to businesses by their Web developer was to create a blog and regularly update it with posts to attract visitors to their website.  As time went by, the quality of these articles has improved by way of having some relevancy to the nature of the business that the blog is written for.

Many people and businesses have been misled into believing that:

  • Their articles are of sufficient interest to be vigorously liked and shared with a wider audience.
  • People will insert these articles or backlinks to these articles in their own blog sites.
  • That these articles will show up in Google search results driving more traffic to the website.
  • Subscribers will enjoy reading and sharing articles included in newsletters.

Apart from the last point, the above are, for the greater part, simply not what happens.

Research Identifies What Really Gets Shared

In a study just completed recently by BuzzSumo and MOZ, they confirmed, along with a number of other findings, that the majority of posts receive few shares and even fewer links.  The results derived for the full story looked at over 1 million articles.

In a random sample of 100,000 articles drawn from 757,000 posts, it was found that 50% of those articles:

  • Had two or less Twitter shares
  • Had two or less Facebook interactions
  • One or less, Google +
  • Zero LinkedIn shares.

In addition, 75% of those posts have zero external links and one or less referring domain links.

When you consider how many commercial publishers are active on the Web, these statistics are quite frightening.  Many will wonder why they should even bother at all with having a blog and then regularly updating it with article posts.

It comes back to working from a strategy for your content marketing.

  • Understand whom you are writing for.
  • Know why you are writing for this audience.
  • Be tactical in the content you write.
  • Write with the purpose.

If you wish to produce content for earning links then your approach will be entirely different to that followed is writing for your customers.  Writing content and seeking links and content sharing takes considerable work, lots of manual effort and consistent promotion.

Seeking links and sharing of your content is still a viable tactic and one you should always seek to deliver to.  It is however, just one tactic for content marketing and should form part of a broader digital marketing strategy.

References or Related Articles

  • MOZ 30-page Research Report
  • Backlinking offers are not always as it appears
2015-Dec-07 2151
https://www.topleftdesigns.com.au/my-assets/img/blogs/backlinks-good-seo.jpg 300 300 Written by: Greg Tomkins

Published by: Top Left Designs on 2015-Dec-07

https://www.topleftdesigns.com.au/_Assets/images/topleftdesigns_logo_h.jpg 379 118
Greg Tomkins https://plus.google.com/u/0/+GregTomkins

This Article Tags

  • #blogs
  • #content marketing

Other Recent Posts

25Sep
2021

How you should be sending every email in your business

We all send out 100’s of emails from our business every week if not every day.  Each one of these emails is a touch point with your market be it direct or indirect.&...

initiatives, Marketing, positioning, sales, / Read more
How Zoho CRM can help you manage all your critical business information.
15May
2018

How Zoho CRM can help you manage all your critical business information.

There is no secret in the fact that in order to achieve success and grow your business, it is essential to have systems in place founded on sound business processes.

Business leaders...

business process, Zoho, / Read more
Zoho ONE for Professional Services
15May
2018

Zoho ONE for Professional Services

I always say that there is no better way to provide a product and having used yourself first.Only then can you relate to the experience your customers will go through themselves.

Bef...

Case Study, Zoho, / Read more
You Can’t Afford To Be Complacent About Cyber Security
22Apr
2018

You Can’t Afford To Be Complacent About Cyber Security

Back in 1999 I worked with a number of companies performing Y2K Audits for SME businesses and now I find that we are facing an even bigger threat. According to Damian Seaton of Security, / Read more

Qld Gov't Open Round 4 of Digital Grants
24Mar
2018

Qld Gov't Open Round 4 of Digital Grants

Right now the Queensland Government is just opened up Round 4 of its Small Business Digital Grants Program offering up to $10,000 towards the cost of purchasing hardware, software and servic...

grants, / Read more

Follow us on:

Greg Tomkins

Greg Tomkins

Follow Me

No author biography available.

Share this Post

Other Post Tags

Leave a Comment

Latest Posts

Gold Coast Web Development Agency


We are an Authorised Zoho Partner, who work to a single purpose of providing professional expertise to SME businesses looking to implement Zoho ONE or any selection of its 45+ applications

OFFICE
Suite 205
'The Scarborough Centre'
89 Scarborough St,
Southport Queensland 4215 Australia

Phone: (07) 5526 4014
Mobile: 0419 706 325

Find Us at:
       

Popular Posts

    No posts available yet
 

Capabilities

  • Who we are
  • Zoho Consulting
  • Strategic IT Planning
  • Business Aligned Priorities
  • Implementation Roadmaps
  • Zoho Implementationn

Copyright © 2013 By Top Left Designs. All Rights Reserved. This website developed with Adobe Business Catalyst CMS. We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. Please visit Terms & Conditions section establishing the use, Disclaimers, Privacy & limitations of liability governing the use of our website.

Zoho - The Business Operating System

One of the world's leading CRM solutions forming the core of over 45 integrated Zoho applications used by over 100 million users world wide

-->