We all send out 100’s of emails from our business every
week if not every day. Each one of these emails is a touch point with
your market be it direct or indirect.&...
Well the latest Google update, Hummingbird, as a "officially" been released for a week or so now. The reality is that the changes have been introduced over the past couple of months so it is update did have an effect on your rankings you would have seen the change well before now.
Again we are seeing changes to Google's algorithm that are forcing content writers for websites to deliver even more relevant and meaningful content. Hummingbird is taking a more contextual approach when serving up results will be more closely at the context of the person searching and the relevancy of the likely results to that context.
The most significant aspect of Hummingbird seems to lie in its close relationship to mobile searches, specifically the whistle conversation type searches. The advice is to deliver content and addresses user needs, and through their questions. Not rocket science or in fact anything particularly new – something we consistently push on our own clients – space you never sell product, instead you provide a solution to a problem.
It is our view that anyone delivering content in this context will weather out the storm thrown up by Google updates.
Certainly, this and previous updates have clobbered many big-name sites because of bad practice back linking strategies.
It is our view that you're on page factors would seem to carry the greatest weight. Certainly if you don't get these right, you won't rate no matter what back links you have.